Client: Hindustan Unilever Limited

Event: Virtual Street

The Brief: To familiarise the staff with cutting edge technology and to get them thinking out of the box.

The Challenge:

To create a ‘Digital Walk’

The Idea

Lined along the Virtual Reality Street were a whole host of HUL’s partners in the digital space — from usual suspects like Google, MSN and Yahoo to mobile internet specialists like July Systems, Hungama Mobile and firms like Ideacts Innovations, the owners of a nation-wide chain of cybercafés.

Midas Next Deliverables:

Picture this:- Google to MSN to Nokia to Yahoo, you name it and all the biggies of the Digi world were lined up creating a Digital carnival within the HUL premises.

It was a treat to watch all the companies put their best foot forward showcasing their technological advancements.

The entire walkway from the customized stalls to the set up to the technical requirements as well as the company requirements was handled by Midas Next providing an uninterrupted flow of events.

There were seventh generation games, 3d technology, the drone (flying camera) that enthralled and fascinated all.

This was then followed by a small get together where everyone basked in the sweet glory of success.