IDFC wanted to create awareness for conserving Water, which was a part of their India Infrastructure Report 2011 book launch, and what better way than to target the future of India – the youth.
A month long activation for Water Conservation for initiated for IDFC in the top 10 undergraduate colleges of Mumbai – where students came and participated in competitions like Debate, Quiz, Photography, etc.
The registration was on the website designed especially for the Water Event, supported by Social Media platforms including Twitter and Facebook, where the participation was enormous!
Kiosks were placed in colleges, online and on-ground competitions were held, and the youth made a difference by coming together for the cause, and were gratified at the Grand Finale at St.Xavier’s College by Vik Sharma, who entertained and educated the group, hosted the finals of the Quiz and Debate.
Every Drop Counts. Be Water Wise. This message drove home deep in the psyche of the target audience.