Client: Wonder Cement Pvt. Ltd.

Type: Experiential Brand Event

The Ask:
To conceptualize and execute Wonder Shakti Udaan 2024 — a heartfelt tribute to the women who nurture families, empower businesses, and strengthen the foundation of Wonder Cement’s dealer network across India.

Our Approach:
We believed that the women behind the scenes — the wives, mothers, and sisters of Wonder Cement’s dealers — are the true shakti powering success. With that vision, MidasNext curated a two-day experiential retreat at Alila Diwa, Goa, blending recognition, rejuvenation, and empowerment.

The Midas Touch:
From the grand welcome to the emotionally charged WonderShakti Awards and the soulful WonderBazaar — every moment was designed to celebrate womanhood and shared strength. Over 200 WonderShaktis came together, not just to be honoured, but to inspire and uplift others. The event concluded with a stirring performance by Sharib-Toshi, encapsulating the spirit of Udaan — Umeed ki, Khushi ki, Shakti ki.

Udaan 2024 wasn’t just an event — it was an awakening.
Because when a woman rises, she lifts everyone with her.
And when that flight begins, we call it Udaan.