The event management industry in India has always been a dynamic arena, but 2024 marked a pivotal year of evolution. From a stronger emphasis on sustainability to the integration of cutting-edge technology, the trends that shaped the industry highlight a transformative era for event planning and execution.

Accessible, Sustainable Events Reflect Brand Values
In 2024, sustainability emerged as more than just a buzzword; it became a brand imperative. As consumers increasingly align with companies that champion social and environmental issues, the event management industry mirrored this shift. From eco-friendly venue setups to reducing single-use materials, brands designed events that resonated with audiences’ expectations for corporate responsibility. Diversity, Equity, and Inclusion (DE&I) were equally critical, with planners ensuring accessibility for all attendees.

The Rise of AI and Technology
Artificial Intelligence was undoubtedly the star of 2024. Generative AI tools like ChatGPT revolutionized event planning, automating tedious processes such as itinerary creation, budget forecasting, and content generation. This allowed planners to redirect their focus toward creative and strategic aspects, making events more engaging and personalized than ever before. Technology-driven experiences, such as AR/VR integrations, were also a hit, offering immersive interactions that captivated audiences.

Luxury Events: India at the Center of Global Aspirations
With India’s growing global influence and burgeoning middle class, the luxury event segment flourished in 2024. High-profile weddings, exclusive product launches, and bespoke corporate gatherings showcased India as the epicenter of luxury experiences. Brands aimed to offer grander and more opulent events, reflecting the aspirations of a nation rapidly climbing the global economic ladder.

The Comeback of Live Concerts
2024 was also the year live entertainment roared back to life, with concerts drawing record-breaking crowds. MidasNext Media played a vital role in this resurgence, orchestrating unforgettable live concerts featuring renowned artists like Sonu Nigam and Himesh Reshammiya for Wonder Cement. These events highlighted the unifying power of music and live performances, cementing their status as an essential part of the event landscape.

The Power of Social Media in Events
Social media continued to be a game-changer in the event management industry, amplifying reach and engagement like never before. Brands leveraged platforms like Instagram and TikTok to build anticipation before events and keep conversations alive afterward. User-generated content, influencer partnerships, and live-streaming became the norm, ensuring that every moment was not just experienced but shared widely.

A Glimpse Ahead

As we step into 2025, the trends from 2024 underline a common theme: events are not just gatherings; they are statements. With sustainability, technology, luxury, and entertainment at the forefront, the Indian events industry is set to reach even greater heights.

At MidasNext Media, we remain committed to driving innovation and creating experiences and events that resonate deeply with audiences and clients alike.

MidasNext Media Crafts a Stellar Experience for Wonder Cement at Rising Rajasthan Summit 2024

The Rising Rajasthan Summit 2024, one of the most prestigious events in the country, played host to a remarkable array of attendees, including government officials, bureaucrats, renowned business leaders, and the Honourable Prime Minister of India. Among the standout attractions of the event was the Wonder Cement stall, conceptualised, designed, and executed to perfection by MidasNext Media, a leading event management company from Mumbai.

The Wonder Cement stall was a testament to the brand’s ethos and commitment to India’s growth. Built with the motto “Viksit Bharat ka Atal Stambh” (The Pillar for India’s Growth), the stall echoed Wonder Cement’s role as a cornerstone in building the nation. Every stall element was meticulously crafted to reflect quality, innovation, and engagement, aligning seamlessly with the calibre of the summit and its distinguished attendees.

The design wasn’t just aesthetically stunning but also thoughtfully divided into multiple interactive zones, each showcasing a unique aspect of Wonder Cement’s initiatives. These zones highlighted the brand’s innovative projects, commitment to sustainability, and efforts to shape a brighter future for the country. The experience was immersive and ensured every visitor left with a comprehensive understanding of the brand’s vision and endeavours.

At MidasNext Media, the objective was not just to build a stall but to create a hub of interaction that would leave a lasting impression on stakeholders and prospective customers. The layout facilitated meaningful conversations, fostering connections that could drive future collaborations. The design focused on both form and function, ensuring the stall became a space for dialogue, discovery, and opportunities.

Aligned with the campaign motto “Farq Nazar Aayega” (The Difference Will Be Seen), the stall indeed stood out as a beacon of distinction at the summit. The creative execution and engagement-driven approach brought the brand’s vision to life in a way that resonated with every visitor.

The Wonder Cement stall not only attracted attention but also became a talking point among the event’s elite attendees. With a perfect blend of cutting-edge design, interactive elements, and storytelling, MidasNext Media delivered an experience that embodied excellence. From concept to execution, every detail was a reflection of the brand’s stature and aspirations. The Rising Rajasthan Summit 2024 was a grand stage, and Wonder Cement’s stall, designed by MidasNext Media, was a shining example of innovation, design prowess, and impactful storytelling. It wasn’t just a stall; it was a space that represented the pillars of India’s growth, leaving an indelible mark on all who visited. Once again, MidasNext Media showcased why it remains a leader in creating experiences that activate

/by

Key Event Trends in India for 2024: A Year of Transformation and Innovation

The event management industry in India has always been a dynamic arena, but 2024 marked a pivotal year of evolution. From a stronger emphasis on sustainability to the integration of cutting-edge technology, the trends that shaped the industry highlight a transformative era for event planning and execution.

Accessible, Sustainable Events Reflect Brand Values

In 2024, sustainability emerged as more than just a buzzword; it became a brand imperative. As consumers increasingly align with companies that champion social and environmental issues, the event management industry mirrored this shift. From eco-friendly venue setups to reducing single-use materials, brands designed events that resonated with audiences’ expectations for corporate responsibility. Diversity, Equity, and Inclusion (DE&I) were equally critical, with planners ensuring accessibility for all attendees.

The Rise of AI and Technology

Artificial Intelligence was undoubtedly the star of 2024. Generative AI tools like ChatGPT revolutionized event planning, automating tedious processes such as itinerary creation, budget forecasting, and content generation. This allowed planners to redirect their focus toward creative and strategic aspects, making events more engaging and personalized than ever before. Technology-driven experiences, such as AR/VR integrations, were also a hit, offering immersive interactions that captivated audiences.

Luxury Events: India at the Center of Global Aspirations

With India’s growing global influence and burgeoning middle class, the luxury event segment flourished in 2024. High-profile weddings, exclusive product launches, and bespoke corporate gatherings showcased India as the epicenter of luxury experiences. Brands aimed to offer grander and more opulent events, reflecting the aspirations of a nation rapidly climbing the global economic ladder.

The Comeback of Live Concerts

2024 was also the year live entertainment roared back to life, with concerts drawing record-breaking crowds. MidasNext Media played a vital role in this resurgence, orchestrating unforgettable live concerts featuring renowned artists like Sonu Nigam and Himesh Reshammiya for Wonder Cement. These events highlighted the unifying power of music and live performances, cementing their status as an essential part of the event landscape.

The Power of Social Media in Events

Social media continued to be a game-changer in the event management industry, amplifying reach and engagement like never before. Brands leveraged platforms like Instagram and TikTok to build anticipation before events and keep conversations alive afterward. User-generated content, influencer partnerships, and live-streaming became the norm, ensuring that every moment was not just experienced but shared widely.

A Glimpse Ahead

As we step into 2025, the trends from 2024 underline a common theme: events are not just gatherings; they are statements. With sustainability, technology, luxury, and entertainment at the forefront, the Indian events industry is set to reach even greater heights.

At MidasNext Media, we remain committed to driving innovation and creating experiences and events that resonate deeply with audiences and clients alike.

/by

Midas Hits the Right Note with Unforgettable Musical Events!

The event management industry in India has always been a dynamic arena, but 2024 marked a pivotal year of evolution. From a stronger emphasis on sustainability to the integration of cutting-edge technology, the trends that shaped the industry highlight a transformative era for event planning and execution.

India’s Live Music Boom: A Stage for Fans and Brands

India is alive with the sound of music, and the appetite for LIVE music experiences has never been stronger. Whether it’s Coldplay or Diljit Dosanjh, the demand for concert tickets speaks volumes, millions of people, spanning all age groups, are eager to be part of this electrifying atmosphere.

These music events offer fans the rare opportunity to see their favourite artists in the flesh, moving beyond the digital experience of earphones and streaming apps to the thrill of a larger-than-life, immersive concert. For brands, it’s an unparalleled way to engage with audiences, creating emotional connections that are both powerful and lasting.

The Crafting Memorable Experiences: Midas and Wonder Cement’s Spectacular EventsRise of AI and Technology

At Midas, we specialize in curating such immersive experiences, extending our expertise to both corporates and the general public. A prime example is our work with Wonder Cement Ltd. one of the top names in cement manufacturing. Over the past month, we have orchestrated spectacular annual dealer meets in Mumbai, Jaipur, and internationally in Bangkok.

Star-Studded Musical Nights: Midas Brings Legends to the Stage

In Mumbai, the evergreen voice of Amit Kumar, one of the 90s most iconic playback singers, serenaded the audience. The royal city Jaipur hosted a grand musical night with the versatile Himesh Reshammiya captivating everyone. The Bangkok conference was graced by Sonu Nigam, India’s beloved musical maestro, who delivered a medley of unforgettable tunes.

Midas Events Dubai: Bringing Global Icons to the Middle East Stage

Our expertise extends beyond India’s borders with Midas Events Dubai gearing up to host monumental concerts with international icon Bryan Adams and India’s beloved Shreya Ghoshal as upcoming acts. The team in Dubai has also been at the forefront of organizing monumental concerts, including Atif Aslam’s performance, which earned us the WOW Awards Middle East for Concert of the Year.

The PoweTaking Indian Music Global: Midas Partners with Iconic Artistsr of Social Media in Events

In addition, artists like Zubin Nautiyal, Prateek Kuhad, Anuv Jain, and the soulful Bismil Ki Mehfil are collaborating with Midas to expand their reach and connect with global audiences, bringing their music to the world stage.

A MidasNext: Redefining Live Music Experiences with Impact and InnovationGlimpse Ahead

At MidasNext, we don’t just create events, we craft experiences that resonate deeply, leaving a lasting impact on both brands and customers. By continually pushing boundaries, we are dedicated to making the world of live music richer, more vibrant, and truly unforgettable for everyone involved.

The stage is set, and the music plays on!

/by