Rising Star – Colors
MidasNext Media executed the complete activation for the Rising Star at Mood Indigo 2017, an annual cultural festival organized by the Indian Institute of Technology (IIT) Bombay. The musical evening saw some of the most talented rising stars perform on stage, mesmerizing the audience with their melodious tunes.
We provided end-to-end support for the campaign, from planning and execution to logistics and media coverage.
- Client: Colors (part of Viacom18)
- Type: Onsite, Brand Activation
- Key highlights: Planning, Execution (Booth design & fabrication), Logistics, Promotional Activities, Media Coverage