Client: Wonder Cement Limited

Type: Onsite, Brand Activation

The Ask: Launch a community-driven sports initiative to promote cricket and citizen engagement.

Our Approach:

• Managed event venue design, sporting event logistics, and brand activation.
• Successfully hosted the tournament in 2015, 2016, and 2018, attracting 39,840 participants from 249 tehsils across Rajasthan.

The Midas Touch:

• The event, launched by Kapil Dev, fostered community involvement, created local economic impact, and aligned with Wonder Cement’s commitment to social responsibility.